Business Intelligence and Dashboards in Morocco

Power BI fits if you already run the Microsoft ecosystem (Office 365, Azure), with a per-user license around MAD 100 per month. Metabase is open source and license-free, ideal to start fast and for small teams; Looker Studio is enough for simple marketing reporting. The choice depends on your existing licenses, data maturity, data volume and security requirements (department-level permissions). We recommend during a free workshop, using your real reports as examples. Example: an industrial SME in Casablanca started on Metabase (zero licenses) before switching to Power BI as it grew, BI project around MAD 40,000. Book your workshop: response within 48h.

Yes. We connect dashboards directly to Odoo, SAP, Excel, Google Sheets or any database via API, SQL views or a data warehouse depending on volume. Indicators refresh automatically (hourly or nightly as needed), with no copy-pasted files. For small volumes a direct ERP connection is enough; beyond that, a separate data warehouse keeps your production environment untouched. We focus above all on reliability: KPI definitions validated with business teams, duplicate handling and historization. Example: a distributor in Rabat, sales and stock dashboards refreshed nightly from Odoo, delivered in 5 weeks around MAD 45,000. Let us discuss your KPIs: response within 48h.

A first sales or finance steering dashboard sits between MAD 25,000 and 60,000, and a full multi-department BI platform with a data warehouse between MAD 100,000 and 300,000. Pricing depends on the number of sources to connect (ERP, CRM, Excel files), the complexity of calculation rules, the number of dashboards and users, and automated alerts (email, WhatsApp). We advise starting with one high-value dashboard (sales or cash) then extending progressively. Ongoing maintenance and new KPIs usually run as a light monthly retainer afterwards. Example: a construction SME in Casablanca, project steering and cash dashboards delivered in 6 weeks around MAD 50,000, extended to 3 departments the following year. Free quote within 48h.