IT Solutions for Real Estate in Morocco

With the CRM if your prospects are poorly tracked; with the portal if your storefront does not convert. In 80% of cases we start with the CRM since it structures the data, then connect the portal. A developer losing leads between WhatsApp, email and paper notes loses sales every month; a CRM centralizes buyers, visits, reservations and automated follow-ups, and shows which channel actually produced each deal. The portal then plugs into the same base: listings, advanced search, visit booking and reservation payments via CMI, with leads flowing straight into the pipelines. You finally see which portals (Avito, Sarouty, Moteur) deliver real leads rather than just views, so your advertising budget follows results. Both tools share one database, with no double entry and one version of the truth for the sales team. Start with a short diagnostic of your buyer journey before choosing either.

Yes. We connect your tool to Avito, Moteur, Sarouty and your own channels via API or XML feeds, with status management (available, reserved, sold). The agency enters each property once in the CRM: photos, features, price, district; synchronization publishes and updates the listings everywhere, and a sale removes the property from every channel at once. Where portals allow it, statuses flow back too, so a reservation made on a portal appears in your CRM without re-entry. A developer launching a program in Casablanca or an agency managing rentals in Rabat stops paying for stale listings and quoting inconsistent prices across channels. Reports show views and leads per portal, so spend follows results instead of habits. Your own website can be fed from the same source, which keeps the whole portfolio consistent. Connect your portals to a single source of truth in a few weeks.

Configured sales CRM: MAD 40,000 to 100,000. Custom real estate portal with CRM: MAD 150,000 to 400,000 depending on features (virtual tours, online payment). The top of the portal range covers multi-program portals with advanced search, virtual tours, online reservations via CMI and synchronization with Avito, Sarouty and Moteur; the bottom covers a clean storefront on top of a solid CRM. A three-agent agency in Marrakech digitizes its pipeline at the lower end of the first range; a developer selling off-plan across the Casablanca-Rabat axis invests at the higher end of the second. The return comes from shorter negotiation cycles and fewer leads lost to poor follow-up, not from the tool itself. We quote the CRM first and the portal second, so value lands early. Ask for a proposal sized to your team.